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Up Close with Jason Donaldson

by | Nov 21, 2019 | Connect | 0 comments

Jason Donaldson grew up in Ventura, California, an idyllic surf community one hour north of Los Angeles. 

Jason, his twin brother and their buddies loved to surf and enjoy the laid-back surf lifestyle. 

Every few years, the circus would roll into town when The Grateful Dead came to the Ventura County Fairgrounds.  

“We would trip out on all the dead heads free-spiriting along the beach,” Donaldson recalls. 

I was one of those free spirits.  In 1987, my brother Chris and I road tripped to Ventura to see the Grateful Dead play on June 12,13 and 14th. They were my brother’s first Dead shows, and they catapulted his life into a new direction, one I was already enthusiastically on. 

I was working on a television show in Los Angeles called “A Different World.” The Dead played almost every weekend that summer in California, and I was usually there. 

But of the 14 shows I saw that summer, the most special shows were Ventura, because we could enjoy the music and then free spirit along the beach. 

Jason and I shared the same space that weekend in 1987 but never ran into one another (as far as we know). That is until 32 years later when we met Monday on a call on Slack as part of the INFOCU5 team. 

Jason is the newest hire at INFOCU5, taking that title from myself who began working for the company only two months ago. He will be focused on the “Exposure” program that works to drive traffic and new customers to our client’s offerings. 

After graduating from high school in Ventura, Jason studied computer science at a community college. He grew frustrated that the science was moving faster than the instruction. 

“It soon became apparent that the professors couldn’t stay with the times,” Jason recalled. “They taught techniques that would end up being a year dated and no longer relevant. So I found books and online training and started teaching myself design. I would test the latest software each publisher came out with. I was learning faster than college could teach me, so I dropped out. This was the launch pad for my career into web development, marketing, and design.” 

When not working on his own projects, Jason went to work as a web designer for a local action sports brand called Raven USA. That company was purchased by Spyder Paintball in Los Angeles where Jason worked his way from Web Designer to Event Manager to Vice President of Marketing. In that capacity, Jason traveled all over the world producing events. “It’s still one of the highlights of my career,” he said. “I traveled from small towns in the United States to large cities around the world. The experience opened my eyes and my mind to the beautiful differences in people and business. I made a lot of really good friends, and have memories to last a lifetime.” 

In 2010, Jason started his own business Epic House Marketing that provides services ranging from web design and ecommerce to packaging and product design. He strived to build strong relationships with all his clients; a trait he knows will be highly valued at his new position at INFOCU5. He has followed social media and marketing trends closely, and spends several hours each week learning the latest advertising and marketing techniques.  

“I met Jake {Bush, CEO of INFOCU5} on another project and we got along really well and saw things the same way.” Jason said. “He offered me an opportunity to join the team in the marketing department and I jumped at the opportunity.  I see a lot of potential with INFOCU5. This is a solid team; it has a start up feel to it, which I like because there is a lot of room to grow. 

Jason says that marketing ultimately breaks down to a human element. He discovered the human touch first hand at INFOCU with his first two campaigns; RA Egyptian and USHOOD sun shirts.  

“RA Egyptian makes a face serum and we decided to go with a real paired down campaign of testimonials from users. You can use glamour shots all day long in the cosmetic/skin care market, but we wanted to tap into a more real look at the brand. We decided the best approach was to use true customer testimonials for our advertisements. This highlights the real value and benefits of the product.” 

“With USHOOD, we saw a need to reach Facebook and Instagram customers and thought their unique activewear pullovers would be a perfect fit for these visually driven platforms. We experienced a small issue with the Facebook connection to their brand’s profile, so I got on the phone with their company. We spent time looking at the account, and got it functioning properly. It felt good to be able to provide that kind of attention and care to our client. We got it resolved and now we’re going to work hard to help sell the product. It’s really about the relationships we build with our client base and with each other.” 

Jason says throughout his career he’s wanted to affiliate himself with the best software and technology.  

“INFOCU5’s software is at the forefront of technology,” he said. “The range of services we provide brands is unparalleled and well rounded. I’m impressed with the platform and proud to be a part of the Infocu5 team.”

1. What is the your idea of perfect happiness?  

On a beach in Costa Rica with my family. Waves are perfect. Weather is perfect. Kids are playing. Everyone is happy. 

2. What is your greatest fear? 

Not reaching my full potential in this life, personally and professionally. 

3. What is the trait you most deplore in yourself?  

I can be passive at times. Not as assertive as I’d like.  

4. What is the trait you most deplore in others?  

Their lack of kindness towards other humans.  

5. Which living person do you most admire? 

Barack Obama. He lead with courage and took abuse, but still persevered. 

6. What is your greatest extravagance?

Travel. 

7. What is your current state of mind?  

Optimistic. 

8. What do you most dislike about your appearance?  

Tough one. I’m fairly happy in my skin. Maybe my stomach after I pig out on donuts. But they’re so good. 

9. What qualities do you most like in a man? 

Kindness and tenderness.

10. What qualities do you most like in a woman? 

Kindness and tenderness.

11. Which phrases do you most overuse?  

Bro, Brother, Dude

12. What or who is the greatest love of my life? 

My wife Ellene.

13. When and where were you the happiest? 

After the birth of each of my children.

14 .Which talent would you most like to have?  

Music. I wish I could magically play any instrument.

15. If you could change one thing about yourself what would it be?  

Not be so obsessive. I can’t work until the house is in order. I wish I could let things go mentally and move on to the next thing in life.

16. What do you consider to be your greatest achievement?  

Being an amazing dad.

17. If you were to die and come back as a person or thing what would it be?  

A non-profit founder that was widely successful in helping mother earth, humans that occupy the earth, and make money in the process. 

18. Where would you most like to live (other than where you live)?  

Costa Rica.

19. What is your most treasured possession? 

Laptop/Surfboard

20. What do you regard as the lowest depth of misery? 

Relationship troubles

21. What is your most marked characteristic? 

Charismatic

22. What do you most value in your friends? 

Authentic, caring, there when I need them.

23. Who is your favorite writer?  

Don’t read much…

24. Who is your greatest hero of fiction? 

Don’t have one. 

25. Which historical figure do you most identify with? 

Not sure.

26. Who are your heroes in real life? 

Change makers that are looking to make life better for humans. 

27. What are your favorite names? 

I love all the names we chose for our children: Hudson, Sawyer, Thatcher, Presley

28. What is your greatest regret?  

Not going off to a university after High School.

29. How would you like to die? 

Peacefully with the family I love most nearby.  

30. What is your motto? 

Live every day with your full potential. And be kind.

 

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