A/B Testing – (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. You do this giving one version to one group and the other version to another group. Then you can see how each variation performs.
Affiliate Marketing – Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
API – An application programming interface (API) is a computing interface which defines interactions between multiple software intermediaries. It defines the kinds of calls or requests that can be made, how to make them, the data formats that should be used, the conventions to follow, etc.
Attribute – Information about elements of a component in your website design/build.
CMS – “Content Management System.” The program that you use to create and maintain your website’s content. These are usually designed for non-developers for ease-of-use. Our personal favorite at Whole Whale is WordPress.
CRM – Customer relationship management (CRM) is one of many different approaches that allow a company to manage and analyse its own interactions with its past, current and potential customers.
IPA – “Internet Protocol address.” A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.
KPIS – A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages.
Landing Page – In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
Microsite – A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain.
Omni Channel – A cross-channel content strategy that organizations use to improve their user experience and drive better relationships with their audience across points of contact. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate.
Pixel – Once installed on your site, the pixel detects visits to your pages. This data is the basis for creating ad audiences. These ad audiences to target ads can be used to target your ads at specific visitors. Pixels also collect data that can help optimize ads and measure your ads’ results.
Plugin – Modules or software that can be added (“plugged in”) to a system for added functionality or features.
RSS Feed – “Rich site summary feed.” A web feed that publishes frequently updated information like blog posts and news stories. They let publishers syndicate data automatically, which is why they’re sometimes known as “really simple syndication.” When you subscribe to a website’s RSS, you no longer need to check their website for new content — instead, your browser will automatically monitor the site and give you timely updates.
SAAS – Software as a service (saas) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”
SEO – SEO or search engine optimization is a strategy that optimizes your site and content so it can easily be found and promoted on online search engines.
UI – “User Interface.” The visual elements that go into a website or app. This is the form to UX’s function.
UX – “User Experience.” A user’s interaction with an interface with a focus on how satisfying and successful the experience is. The function to complement UI’s form.
Widgets – Applications that allow for specific interactive functions to be performed on a website.
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